Then, I see all these posts about advertising: participate in forums, chat, blog, flickr, twitter, myspace, facebook, stumbleupon, thenext, project wonderful, teams, business cards in library books, giveaways, blah blah blah! Oh yeah, don't spam! How am I going to have time to make anything when I have to do so much advertising. What's too much? What's too little?
I started signing up for everything, but.....I am stopping now. Time to take a step back. I decided, I am going to have a plan. And I'll try to stick to it and try not to get distracted by every new marketing idea that comes along. So here it is, with all of you as witness, my plan:
Off-line promo:
- Business cards, moo cards, stickers for packaging
- Design and make little gifts for customers
- Send business cards and some products to my best friends to get the word out
- Flickr
- Facebook (update page)
- Blog
- Forum
- Chat
- Settle on a consistent theme for pictures
- Write better descriptions and tags
- List at least 5 days a week, target everyday
- Update banner with new logo
- Start a bridal line
- Start making hairpins
- branch out to other materials to mix with Swarovski crystals
- Organize inventory and bills
- 1 sale a week for the till June
- 6 sales a month by September
- 2 sales a week by December
This is the first bracelet I made and this is why I picked up jewelry making again :)
6 comments:
ooooo....... fancy!! ive always LOVED the look of home made jewelry. check our my dog blog @ http://tobiscuteblog.blogspot.com
~Tobi
I had that same realization. Good for you for having a plan and sticking with it. Good luck!
Keep up the good work!
Action always beats standing still. Way to go!
Great planning! Hope you reach all your goals!
Really nice post!!
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